The anticipated holiday toy list is primarily designed for
PANKs® (Professional Aunts No Kids) the generous tribe of women who
strive to be heroes at the holiday season and all year 'round.
New York, NY – November 21, 2019 –
Melanie Notkin, lifestyle personality, bestselling author, and founder
of SAVVY AUNTIE, the media and lifestyle brand heralded as a celebration
of modern aunthood, announces the
11th Annual Savvy Auntie Coolest Toy Award Winners.
Since 2009, the Savvy Auntie Coolest Toy Awards list has guided aunts,
and all secondary caregivers, to find the toys and games at the top of
kids’ holiday gift wish-lists.
The 11th Annual Savvy Auntie
Coolest Toy Awards is designed with the PANK® (Professional Aunts No
Kids) in mind. PANKs is the demographic term coined by Melanie Notkin in
2008 for the growing cohort of female consumers who are not moms by
circumstance, challenge, or are childfree-by-choice - and have a special
bond with a child in their life.
A 2018 national study of PANKs entitled:
GENERATION PANK: The Social & Economic Influence of PANKs - Professional Aunts No Kids,
by Melanie Notkin and her strategic market research partner, Michael De
Cicco, affirms that PANKs are an affluent, well-educated, emergent
consumer tribe. With a conservative estimate of 2.5 nieces and nephews
per PANK, these generous aunts collectively spend an whopping $61
billion annually on the babies, children and teens they love. This
annual spend includes the $168 PANKs spend on gifts per niece and nephew
at the holiday season - including a portion of the $241 they spend on
toys and games for each niece and nephew throughout the year.
To
help these Savvy Aunties give the coolest toys and games this holiday
season and all year-round, Melanie Notkin spends the year meeting with
toy manufactures, toy industry experts, and toy analysts to discover and
evaluate the innovations and "cool factor" for the year's newest toys
and games - adding her own “Savvy Auntuition” to complete her list of 25
award winners.
The 2019 Savvy Auntie Coolest Toy Awards lists winners include toys and games for children of all ages and passions.
Dolls
dominate the list, including dolls with a "surprise inside" factor like
the still hot L.O.L Surprise Dolls by MGAE back with more surprises
with the O.M.G. Fashion Dolls and Skyrocket's latest hit with Blume
Dolls. Mattel's Barbie is still going strong, celebrating her 60th
anniversary with a new modern Barbie Malibu House playset and a Barbie
Ultimate Closet any young FashioNieceta would want for herself. Glam is
on with the Spin Master GO Glam Nail Stamper and Wicked Cool Toys'
Blinger Glam Styling Tool. And while Disney Princesses are taking a
break from the glamorous life in a more casual series of "Disney
Princess Ralph Breaks the Internet Movie" dolls, Jakks turns up the
music with the Disney Frozen II "Into the Unknown" Princess Elsa who is
back for more sing-along love.Did someone say sing-along? The Wowwee
Pinkfong Baby Shark Song Puppet is exactly what little Baby Shark fans
asked for!
Meanwhile, the race is on in a huge
way, literally, with the Hot Wheels Collossal Track Set, the Monster Jam
Grave Digger Monster Truck, and the Imaginext DC Super Friends
Transforming Batmobile R/C. Augmented reality is boosting classic games
like Mattel's Pictionary Air and LEGO's Hidden Side playsets. And big
tech is powering toys for little kids like the Kid Trax Rideamals Josie
Play & Ride Unicorn and Leapfrog LeapBuilders ABC Smart House. And these are just some of the 25 coolest toys of the year!
The 2019 - 25 SAVVY AUNTIE COOLEST TOY AWARD WINNERS!
For more detailed information on each Coolest Toy Award Winner and “Why Savvy Auntie Loves It,” visit
SavvyAuntie.com/ToyAwards or look for the gold Savvy Auntie Coolest Toy Awards seal!
Oh Dolly! You're the Coolest!
Baby Alive Sweet Spoonfuls Baby Doll by Playskool
Blume Doll's by Skyrocket
Disney Princess Ralph Breaks the Internet Rapunzel and Tiana Dolls by Hasbro
Kindi Kids Snack Time Friends by Moose Toys
L.O.L. Surprise! O.M.G. Fashion Dolls with 20 Surprises by MGAE
Dolled Up at Home and on the Go!
Barbie Fashionistas Ultimate Closet Doll and Accessories by Mattel
Barbie Malibu House™ Playset by Mattel
LEGO Disney Frozen II Arendelle Castle Village
L.O.L. Surprise! Winter Disco Chalet Doll House with 95+ Surprises by MGAE
FashioNiecetas Get Glam!
Blinger Diamond Collection Glam Styling Tool by Wicked Cool Toys
Cool Maker GO Glam Nail by Spin Master
Lucky Fortune Collectible Bracelets by Wowwee
The Race Is On!
Bakugan Dragonoid Maximus by Spin Master
Hot Wheels Colossal Crash Track Set by Mattel
Hot Wheels Mario Kart Circuit Track Set by Mattel
Imaginext DC Super Friends Transforming Batmobile R/C by Mattel
Monster Jam Mega Grave Digger 10:1 Monster Truck
PJ Masks Seeker Toy Vehicle by Just Play
Drawing and Building on Augmented Reality!
LEGO Hidden Side J.B.’s Ghost Lab
Pictionary Air Game by Mattel
Let's Sing Along!
Disney Frozen 2 “Into the Unknown” Elsa Doll
WowWee Pinkfong Baby Shark Official Song Puppet
Cutest Big Tech Innovations for Cutest Little Kids
Fisher-Price Linkimals Smooth Moves Sloth
Kid Trax Rideamals Josie Play & Ride Unicorn
Leapfrog LeapBuilders ABC Smart House
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About SAVVY AUNTIE:Founded
by Melanie Notkin, SAVVY AUNTIE is the media and lifestyle brand for
cool aunts, great-aunts, godmothers, and all women who love kids,
heralded as a modern celebration of aunthood. Notkin launched
SavvyAuntie.com in 2008 and it remains the first and only resource for
this demographic, and specifically the PANK® or Professional Aunt No
Kids market niche. Savvy Auntie includes a popular and engaged social
media following, Auntie’s Day® - a national day celebrating aunts and
godmothers, and Melanie Notkin’s national bestseller: Savvy Auntie: The
Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and all Women Who
Love Kids (Morrow 2011).
As a lifestyle personality, toy expert and a
taste-maker for children’s trends, Notkin appears on TV as a
spokesperson and is a contributor to several national media outlets.
http://SavvyAuntie.comFor
additional information on the Savvy Auntie Coolest Toy Awards, The
GENERATION PANK national survey, or on-air and talent inquiries:
Press@SavvyAuntie.com