FOR IMMEDIATE RELEASE
Contact:
Melanie Notkin
CEO, Savvy Auntie
(917) 449-2917
Press@SavvyAuntie.com
Melanie Notkin Reveals the 2012 Savvy Auntie® Coolest Toy Award Winners
16 Toys Make the Prestigious List of Gifts Kids Want Most -
Making Aunts and Godmothers Feel like Heroes at the Holidays
NEW YORK, November 21 2012 -- Melanie Notkin, founder and CEO of Savvy Auntie, the multiplatform lifestyle brand for aunts and godmothers, announces her
fourth annual list of coolest toys for the 2012 holiday season. 16 toys in all have made the coveted list this year.
With many toy marketers and toy lists focusing on primary caregivers, Notkin created the Savvy Auntie Coolest Toy Awards in 2009 to give aunts and other secondary caregivers the toy-savvy they need to make the best gift choices for the children in their lives. As a respected toy expert, Notkin meets with toy manufacturers and industry analysts to discover the year’s ground-breaking toys – the ones on the top of most nieces’ and nephews’ lists. “I find the most buzzed about toys based on industry outlooks, toy quality, strong pop culture tie-ins, modern twists on the classics - and then I add a little of my own 'Savvy Auntuition' to produce this list each year,” Notkin says. “The toys children want to play with the most are the definitely the coolest toy choices an aunt can make.”
Notkin’s annual toy list certainly helps Aunties maintain that “Cool Aunt” status. And Notkin’s toy list also fosters what she’s playfully dubbed: “QualAuntie Time.” The playtime time an Auntie spends with a niece or nephew of any age is quality time - often uninterrupted playtime – and an important part of any child’s developmental growth. Studies show that from pretend play as babies and toddlers to social development and problem solving as big kids, toys that children enjoy playing with are often an important part of their development. Savvy Aunties are giving kids gifts they crave as well as giving them the opportunity to develop necessary skills through having fun.
2012 Savvy Auntie Coolest Toy Award Winners
There are 16 winners
in all, sorted by age. For more information on each award winner and ‘Why Savvy
Auntie Loves It’, visit SavvyAuntie.com/ToyAwards. Please note: prices may vary.
Ages 2+
Playskool:
Sesame Street Flying Super Grover 2.0, ages 2-4 ($29.99)
Ages 3+
Hasbro:
My Little Pony
Friendship is Magic Pony Princess Wedding Castle Playset, ages 3-5 ($39.99)
Tolly
Tots: My Magical Wand
Cinderella,
ages 3-5 ($49.99)
Just
Play: Disney Doc Mcstuffins “Time For Your
Check-Up” Doll,
ages 3-5
Fisher-Price:
Jake and the Never Land Pirates - Musical
Pirate Ship Bucky,
ages 3-5
Innovation
First International: Hexbug Warriors
Battle Stadium,
Ages 3-8 ($29.99)
LeapFrog:
LeapPad2 Explorer Learning Tablet, ages 3-9 ($99.99)
Mattel:
Monster High® High School, Ages 3 and up
($79.99)
Ages 4+
Mega
Brands: Mega Bloks Barbie Build ‘n Play Pet Shop, Ages 4 -8 ($24.99) Available for pre-order 12.1.12
Playmates
Toys: Teenage Mutant Ninja
Turtles Shellraiser,
Ages 4 and up ($37.99)
Jakks
Pacific: Winx Club Deluxe
Fashion Doll,
Ages 4 and up ($19.99)
Ages 6+
Mattel:
Hot Wheels® Team Hot Wheels™ Total Control
Racing™ Supercharged® Stunt Park, Mattel, Ages 6-8 ($49.99)
LEGO:
LEGO Friends
Heartlake Stables 3189, Ages 6-12 ($49.99)
LEGO:
LEGO Ninjago Epic Dragon Battle 9450, Ages 6-14 ($119.99)
Ages 8+
Hasbro:
Furby, Ages 8-10 ($54.99)
Ages 10+
Activision
Publishing, Inc: Skylanders Giants™, Ages 10+ ($74.99)
Each winning toy is listed on SavvyAuntie.com/ToyAwards with
links to an online retailer and an “Ask a Parent” button to help ensure
parental approval when needed. The winning toys earn a 2012 Savvy Auntie
Coolest Award Winner seal for promotional purposes, attracting the powerful
PANK® – Professional Aunt No Kids - demographic with Notkin’s “Savvy
Auntie Seal of Approval.’
###
About Savvy Auntie
Founded by Melanie Notkin, Savvy Auntie is the multi-platform lifestyle brand
that empowers and engages aunts, serving the PANK demographic discovered and
coined by Notkin, and heralded by fabulous kid-loving women everywhere as a
modern celebration of Aunthood. Notkin launched SavvyAuntie.com in 2008 and it
remains the first and only resource and online community for this demographic.
The brand also includes a popular and engaged social media following, Auntie’s
Day® – a national day founded by Notkin to honor aunts and godmothers, the
Savvy Auntie Coolest Toy Awards and Melanie Notkin’s national bestseller: Savvy
Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and all
Women Who Love Kids (Morrow 2011). As a lifestyle expert, toy expert and a
taste-maker for children’s trends, Notkin appears on TV and as a spokesperson
for brands. For more information, visit: SavvyAuntie.com.
**Melanie Notkin appears on TV as an
expert in children’s trends and is available immediately for Holiday Gift Guide
stories and TV segments, as well as other child lifestyle expertise as needed.**
For additional information
on the Savvy Auntie Coolest Toy Awards and Savvy Auntie: 917.449.2917 or Press@SavvyAuntie.com. For on-air and talent inquiries, please
contact Steven DeVall, N.S. Bienstock, sdevall@nsbtalent.com.