National Day Honoring Aunts and Godmothers founded by Melanie Notkin, Creator of Popular Savvy Auntie® Lifestyle Brand
- Aunthood is a Gift. This Day is Yours. –
NEW YORK—March 23, 2015—Melanie Notkin, founder of Savvy Auntie, the
multi-platform lifestyle brand designed for cool aunt, great-aunts, godmothers
and all women who love kids and and national bestselling author of SAVVY AUNTIE: The Ultimate Guide for Cool
Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow 2011)
announces the date for the seventh annual national day dedicated to honoring
and celebrating aunts and godmothers. Auntie’s Day will take place on Sunday,
July 26, 2015. Like all official national days of recognition, Auntie’s Day is
listed in Chase’s Calendar of Events.
Sponsored
by Savvy Auntie, Auntie’s Day, is a time to thank, honor and celebrate the aunt
in a child’s life, whether she is an Auntie by Relation (ABR), Auntie by Choice
(ABC), or godmother, for everything she does for a child not-her-own. While all
aunts are celebrated on this day, the day is especially poignant to one in five
American women who identify as PANKs®, or Professional Aunts No Kids. PANKs self-identify
as childless or childfree and have a bond with at least one child by relation
or by friendship. A study called The Power of the PANK released in November 2012 by Savvy Auntie and Weber
Shandwick, a global PR firm, with KRC Research, revealed that childless aunts
are a sizeable segment of younger women with disposable income, dynamic
influence, and a digitally-connected lifestyle who are extraordinarily generous
with the children in their lives, those children’s parents, and our communities
at large. 23 million American women are PANKs and are found to collectively
spend $9 billion on gifts for children not-their-own each year.
On
Auntie’s Day – a “Mother’s Day” for aunts - aunts and godmothers will be
celebrated with special activities and gifts. The official Auntie’s Day web
destination (www.AuntiesDay.com) will feature ideas on how parents and nieces
and nephews can celebrate the Savvy Auntie in their lives and how aunts can
pamper and treat themselves on their special day.
“It’s time that all women in the American
Family Village are honored for their selfless giving to the children in their
lives,” says Melanie Notkin. “An aunt is there to provide ‘QualAuntie Time’ and
experiences as a loving caregiver and “ConfidAunt” to her nieces and nephews
from the day they are born and as they grow up. Many women without children of
their own also give tirelessly to children all over the world. These
BenevolAunts are due their day to be honored.”
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About Savvy Auntie
Founded
by Melanie Notkin, Savvy Auntie is the multi-platform lifestyle brand that
empowers and engages aunts, serving the PANK demographic discovered and coined
by Notkin, and heralded by fabulous kid-loving women everywhere as a modern
celebration of Aunthood. Notkin launched SavvyAuntie.com in 2008 and it remains
the first and only resource and online community for this demographic. The
brand also includes a popular and engaged social media following, Auntie’s Day
– a national day founded by Notkin to honor aunts and godmothers, the Savvy Auntie
Coolest Toy Awards and Melanie Notkin’s national bestseller: Savvy Auntie:
The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and all Women Who
Love Kids (Morrow 2011). As a lifestyle expert, toy expert and a
taste-maker for children’s trends, Notkin appears on TV and as a spokesperson
for brands. For more information, visit: SavvyAuntie.com and
MelanieNotkin.com.