For the latest on Savvy Auntie In the News, please visit: MelanieNotkin.com
March 2011
The Happiness Project (blog)
Gretchen Rubin
March 15, 2011
FashionStyleBeauty.com
FSB Book Club Selection: Savvy Auntie, The Book For All Women Who Love Kids But Don’t Necessarily Have Them
March 15, 2011
Readers Digest - Print
Aunts with Attitude
March 2011
Better Homes and Gardens: Print
Positive Auntitudes
March 2011
January 2011
The Herald Democrat
Learning to be a Good Aunt
01.12.11
The Next Woman
Top 5 Social Media Female Super Heroes in North America
01.11.11
The Love Consultants
It Girl: Melanie Notkin
01.10.11
December
WNBC Weekend Today in New York
Cool Christmas Gifts for Kids
12.19.10
Bluegrass.com
How to Develop Niche Communities: A Word with Savvy Auntie
12.15.10
Better TV: My First Baby
Welcome to the Family [Video]
12.06.10
She's Next
Savvy Aunties: Childless But Happy [video]
12.03.10
FOX News Live
Best Toys of 2010 [Webcast]
12.01.10
November
Richmond Times-Dispatch
In Her Shoes: Shoes: The importance of being 'Auntie'
11.06.2010
October
Blog Talk Radio
Joe Hackman interviews Melanie Notkin America's Savvy Auntie
10.22.10
Sprouter.com
How becoming an aunt gave Melanie Notkin her business inspiration
10.13.10
September
Yahoo Shine
10 Power Women in Social Media
09.15.10
August
Inc.com
This Start-Up is "Auntie" Establishment
08.13.10
TheOffbeatMama.com
The Offbeat Mama sidekick — The Savvy Auntie!
08.09.10
Elle Italy
PANK Revolution
Print Edition
Melanie Notkin, Savvy Auntie Founder and CEO, is a regular panelist on FOX News Strategy Room
July
Marie Claire Italy
Kylie Fa La Zia
07.21.2010
BBC News
The women who choose not to be mothers
7.29.10
BBC Radio 4 Women's Hour
Women Who Don't Want to Be Mothers
07.28.10
Babble.com
The Best of Auntie and Me Couture
07.26.2010
June
Smart Business
It’s not about us!
06.01.2010
May
Demo Dirt
Not Your Mother’s Mother
05.14.10
AOL Holidash
Celebrate Aunties on Mother's Day
05.05.10
April
Peter Greenberg Worldwide: PGW Radio
Travel & Tourism USA, Central Park and New York Travel for Kids & Teens
04.24.10
Shalomlife.com
Upping the 'Auntie'
04.01.2010
March
Jezebel.com
All The Single Ladies Get Ignored By Marketers
3.31.2010
American Public Radio: Marketplace
No advertising love for single women
3.25.2010
The Fertility Advocate
The “Auntie Brigade”- A View of Childless Women By Choice or Fate
03.15.2010
Independent (Ireland)
Meet the Panks -- professional aunts with no kids who just want to have fun
03.15.2010
Aol - The Lemonade Stand
A Savvy Auntie is Not Your Old Aunt Sadie
03.04.2010
February
ABC New Now
How to Be a "Savvy Auntie"
02.09.10
Sunday Times Magazine (UK)
Kylie Minogue and Beyoncé leads the single auntie revolution
02.07.2010
Forrestor Research
How To Sponsor Conversations The Right Way
02.03.2010
January
Huffington Post
Digital Book World: The Piracy, Social Media, And Will Publishers Ever Understand New Technology? Conference
01.31.10
WorkLifeNation.com
Who knew I was a work life auntie
01.30.10
Chicago Parents
More than just "cool" relatives, aunts and uncles play a big role in childrearing
01.30.10
Fem2.0 Blog Radio
Episode 5: Work Policies and Single Women
01.29.10
December
ChrisBrogan.com
Simplicity Trumps Most Other Emotions
12.19.09
HollywoodLife.com
Khloe and Kim, Here's What You Need to Know Before Going into Full Auntie Mode
12.17.09
Aol HoliDash
Savvy Auntie Helps With Last Minute Gift Ideas
12.16.09
NBC Phildelphia The 10! Show
Coolest Toys from Savvy Auntie - $25 or Less!
12.11.09
LX New York (WNBC)
Holiday Style for Kids (minute 1:43)
12.07.09
Advertising Age
Retailers Go Nuts for Social Media in Holiday Marketing
12.07.09
WPIX 11 - PIX Morning News
Toys That'll Spoil Your Nieces And Nephews
12.03.09
November
WNBC Weekend TODAY in New York
Coolest Toys from Savvy Auntie
11.29.09
KTAR Radio
Hey, kids -- Find your `pank'
11.18.09
TechStartUps.com
Savvy Auntie for the Holidays
11.11.09
Lip-Sticking
Podcast: A Lip-Sticking Podcast with Melanie Notkin
11.07.09
October
Lip-sticking
It's a Woman World - Are You Part of it? I'm Not.
10.22.09
The DowntownWomensClub.com
Speak up or others will speak for you
10.20.09
She-conomy
Are Aunts the New Mom?
10.15.09
Today.msnbc.com
Motherhood 2.0: It takes an (online) village
10.11.09
The Huffington Post
The New Power Girls: Women Entrepreneurs And Their Best Business Investments
10.07.09
BusinessWeek.com
Will the FTC's Blogging Rules Slow Endorsements?
10.07.09
September
WomanTalk Live Radio (recorded as podcast)
The Importance of PANKs
9.26.09
August
NBC The 10! Show Philadelphia
Savvy Auntie Goes Back to School
7.26.09
First30Days.com
How to Survive the First 30 Days of Twitter
08.10.09
Personal Branding Magazine
The Community Champion - Melanie Notkin
August 2009
July 2009
Huffington Post
The New Power Girls: What Social Networks Are Best for Your Business?
07.29.09
First 30 Days
Melanie Notkin on Starting a New Business
Part 1
Part 2
Part 3
07.24.09
First 30 Days
Launch Your Business for Free: My Change Nation Interview with Melanie Notkin
07.24.09
NBC The 10! Show Philadelphia
Gift Ideas for Savvy Auntie's Day!
7.19.09
The Star Ledger
NJ.com
First annual Savvy Auntie's Day: A celebration of women who nurture children
07.13.09
The New York Times
When a Blogger Voices Approval, a Sponsor May Be Lurking
07.12.09
June 2009
Mashable.com
Saving Grace With SavvyAuntie; TNT Tries Sponsored Tweets
06.10.09
May 2009
Marketing Profs
Twitter Success Stories (White Paper)
05.18.09
Dallas Morning News (print only)
Firms Eager to Help Aunts Spoil Their Nieces, Nephews
05.17.09
The Star Ledger
Advertisers Target Rich Aunts
05.13.09
M2W.Biz
Happy Mother's Day, PANKs!
05.05.2009
Helium
Website reviews: Savvy Auntie.com
05.02.2009
April 2009
NorthJersey.com
Bergan County Record
A savvy marketing idea makes her a favorite aunt
4.30.09
Mashable.com
Social Media Hub: New York
4.20.09
NBC The 10! Show Philadelphia
Savvy Earth Gift Ideas for Kids
4.20.09
e-book: The Personality Project
Women with Personality, First Edition
4.15.09
CITIZEN MARKETER 2.1
Citizen Marketer 2.1
Experts in the Industry: Alexis Neely (64 of 45)
4.02.09
Huffington Post
The New Power Girls: Women Entrepreneurs and Executives Speak Up About The Recession
4.01.2009
Indie Business Blog
People in glass houses ...
4.01.09
March 2009
The Chicago Tribune
Sponsored blogs come under fire
3.26.09
The Wall Street Journal
What Would Pinocchio Tweet?
3.24.09
BlogTalk Radio
Do Sponsored Conversations Make Social Medial Content Creators the New Nascar Drivers?
3.19.09
The Today Show
Twittermani Sweeps the Nation
(Jimmy Fallon points to Savvy Auntie's tweets to his Twitter account)
3.19.09
The Wall Street Journal
In Brazil, Telefónica Bets on a Celebrity's 'Tweets'
(Article points to Savvy Auntie partnership with Disney on Twitter)
3.19.09
BL Ochman's What's Next Blog
Forrester: Sponsored Conversation is Here to Stay. Get Over It
3.2.09
February 2009
Mashable.com
Social Media for Business: The Dos & Don’ts of Sharing
02.27.09
The New York Times
It Takes An Aunt To Raise a Child
2.26.09
Huffington Post
The New Power Girls Style: Fashion Must-Haves and Style Tips for Busy Women
2.24.09
Girls Talking Tech
SavvyAuntie Does it Right
02.21.09
StartupLucky.com
Startups: Melanie Notkin, SavvyAuntie.com talks Twitter, Passion, and ummm Twitter some more
02.20.09
CITIZEN MARKETER 2.1
Citizen Marketer 2.1
Experts in the Industry: Melanie Notkin (25 of 45)
2.20.09
Businessweek.com
Debunking Six Social Media Myths
2.18.09
Lipsticking
She's So Not Into You
2.18.09
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A Shel of My Former Self
Ignoring new media could mean ignoring new markets
2.16.09
WSJ.com
Surviving the Drama of the Twitter Awards
02.11.2009
NBC's The 10! Show (Philadelphia)
Valentine's Day Gift Ideas for Your Little Ones
December 2008
Springwise.com
This Year's Top 10 Lifestyle & Leisure Ideas
12/31/2008
Washington Post
How Do I.... Stick With It? (Entrepreneurs Share Their Inspiration)
12/24/2008
Better.TV (this video is no longer available)
Gifts for Nieces and Nephews
12/23/2008
NBC's The 10! Show (Philadelphia)
Savvy Holiday Gift Ideas $20 Or Less
12/08/2008
CBS
CBS News Sunday in New York - Holiday Shopping Guide: Toys
12/07/2008
Influentialmarketingblog.com
Savvy Aunties And Your Underappreciated Customers
12/05/2008
Non Society
Savvy Auntie on NonSociety.com Fan Girl Friday
12/05/2008
Andhowmarketing.com
Savvy Auntie Gives Voice, And Virtual Space, To An Un-Tapped Market: Non-Moms... November 2008
12/01/2008
November 2008
Eyeslipsface.com
SavvyAuntie.com for the Aunt in all of us
11/28/2008
Huffington Post
The New Power Girls: How to Think, Do, and Live Bigger in Business
11/28/2008
Blogher
The Motherhood and Beyond: Finding Your Tribe Online
11.26.09
LuckyStartups.com
Melanie Notkin, with a smile like that who needs a startup?
11/25/2008
Huffington Post
The New Power Girls: Inside the Hot New Trend Among American Girls and Women
11/20/2008
Mashable.com
Birthday Mail Comes to Facebook in Time for its Fifth!
11/15/2008
NBC's The 10! Show (Philadelphia)
Savvy Holiday Gift Ideas for Nieces and Nephews of all Ages
11/13/2008
TheOnlineMom.com
Savvy Auntie - Web Site of the Week: November 3, 2008
11/06/2008
Gay.com
Out of the Box: Are You a Great Gay Aunt or Uncle?
11/04/2008
Mashable.com
35+ Sites Made for Web Savvy Families
11/01/2008
October 2008
Momgenerations.com
The power and value of Twitter
10/27/2008
Mzinga.com
Conversations with Mzinga: Melanie Notkin l SavvyAuntie.com
10/22/2008
All My Faves
All My Faves - Savvy Auntie
10/22/2008
SheKnows.com
How to be the Cool Aunt
10/20/2008
LeftBrainRightBrain.co.uk
Savvy Auntie Review
10/12/2008
Mashable.com
SavvyAuntie Helps the Favorite Aunt Give the Best Gifts this Holiday Season
10/11/2008
HEEB Magazine
HEEB Magazine HEEB 100 / Entrepreneurship
10/08/2008
September 2008
Irish Times
Auntie hanky Panky
09/19/2008
GeekGrls
GeekGrls Podcast Reviews SavvyAuntie.com
09/14/2008
BendBulletin.com
Aunt and uncle roles go beyond standard definitions
09/12/2008
Walletpop.com
Are you a PANK--Professional Aunt No Kids?
09/04/2008
August 2008
CharlotteObserver.com
Marketers target aunts without kids
08/31/2008
NBC's The 10! Show (Philadelphia)
Trendy Gift Guide for PANKs (Professional Aunts No Kids)
08/26/2008
Blogher
PANK: Finally, an acronym for childless, professional aunties
8/24/2008
WashingtonPost.com
A Web Site for the Professional Aunt
08/18/2008
Valleywag.com
Getting rich as a mommyblogger without the messy mommy part
08/18/2008
WashingtonPost.com
Savvy Auntie - It's Not Your Mother's Web Site
08/18/2008
sfgate.com
It's a woman's World Wide Web
08/15/2008
Mediabullseye.com
ABCs, ABRs, PANKS and other Acronyms - Melanie Notkin Joins the Roundtable
08/14/2008
Business-opportunities.biz
Melanie Opens Up A World For Savvy Aunties
08/12/2008
Girlfriendology.com
Girlfriendology interviews MELANIE NOTKIN, the Savvy Auntie
08/07/2008
Lipsticking.com
Savvy Women Know Cars
08/04/2008
July 2008
Centernetworks.com
Video Interview with Melanie Notkin, Founder SavvyAuntie
07/31/2008
Trendcentral.com
WEBSITES YOU NEED TO KNOW : Savvy Auntie
07/30/2008
Direct2Dell.com
Q&A with Melanie Notkin CEO and Founder of SavvyAuntie.com: Part 2, Tips for Lau
07/27/2008
Direct2Dell.com
Q&A with Melanie Notkin CEO and Founder of SavvyAuntie.com: Part 1, Inspiration
07/27/2008
Marketingtwo.com
SavvyAuntie Launches New Community with Fanfare
07/27/2008
Adotas.com
Marketing to Women Is So 2007
07/21/2008
Springwise.com
Parenting Site Aimed at Non-Parents
07/18/2008
GeekSugar
GeekSugar : Website of the Day: SavvyAuntie
07/11/2008
KillerStartups.com
SavvyAuntie.com - Community for Cool Aunts
7/10/2008
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PopGadget.com
Savvy Auntie: We are all doting aunties
7/10/2008
HuffingtonPost.com
Savvy Auntie, Unsavvy Arrington
07/10/2008
HuffingtonPost.com
First Online Community (For Aunts) Launches
07/10/2008
Centernetworks.com
SavvyAuntie Launches For All The Aunts Out There
07/09/2008
Mashable.com
SavvyAuntie Launches: Everything You Need to Spoil & Send ‘Em Home
07/09/2008
TechCrunch.com
WashingtonPost.com
SavvyAuntie: P.A.N.K. Is The New Pink
07/09/2008